Marketing,   ISBN:9780618474462

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Summaries and Customer Reviews are supplied by Amazon.com

Summary:

Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.

Customer Reviews:

Average Customer Rating:

Marketing	Customer Rating:
I paid far too much for the product received. The binder was broken and some of the pages were torn. I had to buy reinforcements for the whole book (looseleaf) and another binder. All-in-all, I was VERY disappointed in this purchase.

Easy to Read	Customer Rating:
As far as text books go, this was an easy read. Well put together and easy to understand concepts.

super	Customer Rating:
It was in excellent condition as they said.And delivery was faster than i thought(3 days).Thanks...

Lame... very lame	Customer Rating:
This book sucks. It makes the basic principles of marketing more confusing by bombarding the reader with various terms and phrases with an excessive amount of overlap between them. There is no clear-cut distinction between the glossary items, making studying for bi-weekly exams a chore.

Concept of Marketing	Customer Rating:
I used this textbook last semester in my first marketing class. I didn't know much about marketing.This book explains very clearly what marketing is, and gave examples of companies that are using the marketing concept, and how it affects customers. The Book also presents ways that you, the consumer can tell weather or not a company is using the marketing concept in order to satisy your needs.