Summaries and Customer Reviews are supplied by Amazon.com
Summary:
John Kremer's home might be nestled in Iowa cornfields, but his advice on book marketing comes straight from publishing's epicenter. 1001 Ways to Market Your Books is a tome of biblical proportion, a 700-page "organized potpourri" of useful ideas, examples, tips, and suggestions. You name it, Kremer covers it: publication scheduling, series and directory writing, attaining bestsellerdom, direct mail, cover design, offbeat advertising, online sales, alternative markets, and much (really!) more. He includes addresses and phone numbers, Web site addresses, and hundreds of marketing stories from authors and publishers. It is these stories that inspire one to think outside the box. One Canadian author changed his last name from Zimmerman to Cimmerman purely for bookstore-placement purposes. And Greg Godek, author of 1001 Ways to Be Romantic, performs a reverse shoplift. He sneaks copies of his books onto stores' shelves, figuring that if a copy sells, the store will order more. --Jane Steinberg
Customer Reviews:
Average Customer Rating:
Do three things every day to market your book
Customer Rating:
First-time authors think that writing a book will make them rich. It won't!
First-time authors with a traditional publisher think that the publisher's marketing machine will make them rich. It won't!
First-time self-publishers think that uploading a book to a self-publishing web site like Lulu or CreateSpace, and getting listed on Amazon, will make them rich. It won't!
Writing a book, getting it listed on Amazon yourself or via a major publisher, are merely pre-conditions for what you really need to do; which is:
MARKET YOUR BOOK!
This is the only thing that will make you rich, or at least able to pay the bills. That's why this book and similar titles are ESSENTIAL reading.
This book is written well and is very comprehensive. My only criticism, if I have one, is that it might be too comprehensive for a first-timer who has limited time to devote to marketing. Some of the ideas will be much more effective than others, and the trick is to concentrate on those techniques that will give the biggest bang for your buck.
In my opinion, the single best piece of advice is to be found on Page 27:
"..do three things every day to market each and every book that you publish".
But which three things?
Tony Loton, author -- Book Publishing DIY: The Do It Yourself Guide to Self-Publishing using Lulu and CreateSpace
700 pages of marketing/promotion tips for authors
Customer Rating:
Although this 700-page book has only 80 pages specifically about online marketing, it is so full of helpful information that you'll find plenty of tips that apply to your book.
Joan Price, author of Better Than I Ever Expected: Straight Talk About Sex After Sixty Better Than I Ever Expected: Straight Talk About Sex After Sixty
1001 Thanks
Customer Rating:
This is a very comprehensive guide, especially if you are just starting out (like I am). Though I will not use all of the ideas - there are many I have already started using and will continue to use with future publications. Highly recommend.
The Go-To Mom Gives Kremer a Two Thumbs Up!
Customer Rating:
The Kremer 100 list, his multiple websits and products, the media list, pr advice, the information never stops! I dog-ear the corners, highlight, mark and sticky tab the entire book. I have gotten more information from John's book than my whole first two years in college. I now feel more than prepared to market my book series. Wow. He's one resource that has captured a niche.
Oh, there's a good place. That is what you will ask yourself after you read this masterpiece. With all of this information "WHERE DO I BEGIN?"
This book is a monster. It is jam-packed with more (high-quality) information than any other book on the subject. There is absolutely no fluff in this book, which is a drag when you consider how much of it there is to read. Every aspect of book marketing is covered, and I like the fact that JK keep updating it, as the world of book marketing is changing every year. Just on the internet alone: first there were web pages, then myspace, friendster, facebook, blogs, plogs, vlogs, book teaser trailers, reviews, previews, ebooks, audiobooks, iTunes, ebay, and podcastalley! (I sound like Hedy Lamar!)
I have read a LOT of books on book marketing, book promotion, publishing, and self-publishing. This is at the top of my list, along with Jump Start Your Book Sales. There are other VERY good books (I will have to remember to make a listmania of them), but this is the one--the Bible if you will--the one above all others that you must read and own and reread. in fact, this book is the think and Grow Rich of book marketing.
I will leave the detailed analysis for other authors. The purpose of this review is to get you to "buy this book NOW!" because at $18.45 (current sale price on Amazon) this is one of the most important investments you will ever make on your career as an author (or a publicist). You can keep reading reviews, or you can buy this book (or even get a copy at the library--but you WILL end up wanting your own copy) and start making serious money.
This book will NOT give you a plan. it will not show you step-by-step how to do all of the things it recommends. That is why other books exist. Here's:
"How to use this book"
Read it. Mark the ideas that really inspire you. Then go through it a second (or third) time and on a SEPARATE piece of paper write down the page number of the idea you like, write a short headline (3-7 words) followed by a 3-5 sentence description of what the idea is--not why you like it. Do this for all of the ideas you like. the purpose of doing this is to f-o-c-u-s you on what you CAN and WILL do, so that you don't get OVERWHELMED. This book will overwhelm you, unless you are a zombie, which is just cool in its own right.
NEXT: Look ate all of the ideas you have headlined and described on paper. you should have a few pages of scribbles, maybe even up to a dozen or so. Now, with the book put aside, type THOSE ideas into your computer. I recommend any word processing software (like MS Word, WordPerfect, Open Office...) rather than a spreadsheet program. The point of this part of the exercise is to see which listings you will pause over an which ones you will delete. Also you should find yourself re-prioritizing ideas, even if you had set out to type everything in exact order. Do not have someone else do this for you or you will defeat the purpose of weeding out the "maybes" from the "must do"'s. This is your future (and fame, and money) we are talking about here. Don't cheat yourself.
Once you have that list entered and you are happy with it, save it and print out a copy. Look at it a few times over the next week. Some ideas will start to grow on you while others ill sound less fun. DO THE FUN ONES FIRST! do what you can afford to do now first! Don't eat your vegetables first, eat the candy! The point is to get started and make headway, not punish yourself by dutifully finishing boring tasks. Once you get some momentum built up and you can see progress you can measure--then start in on the more intensive stuff.
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