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Summary:
A hands-on book design students and designers alike will welcome.
Elements of Design is a tribute to an exceptional teacher and a study of the abstract visual relationships that were her lifelong pursuit. Rowena Reed Kiostellow taught industrial design at Pratt Institute for more than fifty years and the designers she trained-and the designers they're training today-have changed the face of American design.
This succinct, instructive, invaluable book reconstructs the series of exercises that led Kostellow's students from the manipulation of simple forms to the creation of complex solutions to difficult design problems. It includes her exercises and commentary along with selected student solutions, and concludes with examples of work from former students who became leaders in the field, including such well-known figures as Tucker Viemeisater, Ralph Applebaum, Ted Muehling, and many others.
Customer Reviews:
Average Customer Rating:
very good seller
Customer Rating:
It was very fast to get the product and I experience a very good seller!
Excellent companion, but missing something important...
Customer Rating:
To truly get the most out of this book, you need one of Rowena's dwindling number of students still left at Pratt teaching to stand over your shoulder. The exercises in this book can all produce amazing results in terms of beautiful abstract relationships but to "know" what is right or wrong with an object using this visual language really takes someone showing you what is wrong with a transition or how this proportion is too similar to that one or how this spacial relationship is not quite right. In the end, you need to know what is wrong in order to really be able to see what is right and it takes someone to show these things to you over and over again. The book is an excellent companion and record of Rowena's interesting and effective exercises, but it's difficult to use as a guide for someone not dialogging with one of her former students and even that is challenging because each one delivers her gospel of 3D a little differently.
Form Analysis
Customer Rating:
This book is a nice window into a professional display of techniques and exercises that garner superior forms and shapes. I bought this book for an industrial design class, it was not mandatory, but completley necessary and helpful. i highly recommend it.
visual exercises - for serious designers
Customer Rating:
This is a technical book that is an attempt to teach what RRK developed over a lifetime obsession with visual compositions. She did one thing, over and over, refining it over a long and productive career at Pratt, in Brooklyn. As such, I believe that it would best be used in the classroom, rather than as a simple read for those who want to understand modern design. Being ignorent about issues in studio design - really doing it, rather than observing it like I do - I got a lot out of it. But I will need to refer to it and read through many more times to truly absorb the exercises. For what it is, the book is a masterpiece as an exercise in visual thinking and the method left its imprint on many of the greatest American designers from before WWII to the 1980s.
Recommended, but for designers rather than design critics.
A Good Guide
Customer Rating:
I agree with one of the reviewers in that the rules presented in this text should not be applied loosely and expected to produce "a beautiful design". As far as industrial design goes it still is not even so great. HOWEVER what it does teach is basic 3-dimensional design. There are lessons in here that anyone who works in a 3-d medium (interior, industrial, fashion, sculpture, etc) should be fluent in. I did the exercises and it has allowed me to get such a tighter grasp on my work and understand all the subtle effects I can produce in it. It is also invaluable to me as a reference guide. Study this book in order to help develop your sense of 3 dimensional structure and compositions but not as a base for design education (only because design incorporates much more than "beauty").
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